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Week of June 6, 2010

Microsoft Reveals New Windows Phone Marketplace Policies

Microsoft (NSDQ:MSFT) on Monday gave mobile developers their first look at the application submission and certification policies for its Windows Phone Marketplace, which will take effect when Windows Phone 7 devices arrive later this year.

Windows Phone 7 developers will pay an annual registration fee of $99 to list their apps on the Windows Phone Marketplace, and that price includes the ability to list up to five free apps. Developers will have to pay $19.99 for each additional free app submission, but there's no limit on the number of paid apps they can list.   (Source: Kevin McLaughlin, CRN

Posted Tuesday, June 8 2010 by ChrisD
Rating: 2.16 Comments ()

Ballmer Acknowledges Microsoft's Smartphone Mistakes

Microsoft CEO Steve Ballmer used the platform of the D8 Conference on June 3 to acknowledge his company’s missteps in the smartphone space, as well as the strength of competitors such as Apple’s iPhone and the ever-increasing number of Android-powered devices.

A full blow-by-blow of that conversation can be found on this Website, although it lacks the accuracy of a polished transcript.

“We were ahead of this game, and now we find ourselves No. 5 in the market,” Ballmer told The Wall Street Journal’s Walt Mossberg during an onstage question-and-answer session. “We missed a whole cycle. I’ve been quite public about the fact that I’ve made some changes in leadership around our Windows Phone software. We had to do a little cleanup.”  (Source: Nicholas Kolakowski, eWeek)

Posted Monday, June 7 2010 by ChrisD
Rating: 1.61 Comments ()

AT&T Announces New Lower-Priced Wireless Data Plans to Make Mobile Internet More Affordable to More People

 AT&T*, the U.S. smartphone leader, today introduced new wireless data plans that make it more affordable for more people to enjoy the benefits of the mobile Internet. Customers can pick the new data plan that best meets their needs – either a $15 per month entry plan or a $25 per month plan with 10 times more data. Current smartphone customers are not required to switch to the new plans, but can choose to do so without a contract extension.

“AT&T helps mobilize everything on the Internet – your favorite web sites, TV shows, music, games and social networks. Virtually everything previously done while sitting at a computer can now be done on the go,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”

Each plan includes unlimited access at no additional charge to more than 20,000 AT&T Wi-Fi Hot Spots in the U.S. Customers can also use unlimited Wi-Fi at home, in the office or elsewhere if available. AT&T will also help customers manage their wireless data usage by sending free text messages after customers reach different usage intervals and by providing online tools, including a smartphone app that shows monthly usage information. 

The new wireless data plans – including a new tethering option – will be available beginning June 7.  Current AT&T voice and texting plans are unchanged.  (Source: Press Release)

Posted Monday, June 7 2010 by ChrisD
Rating: 1.51 Comments ()

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